I recently attended a conference regarding contemporary issues for management of the arts and the topic of QR codes came up.
QR (Quick Response) codes are 2D barcodes that when scanned using a QR reader or a QR app on a smartphone then displays/ links to certain information, such as a website, contact number, URL Link.
QR codes originated from the technological advanced Japan and are now being used for many things but are increasingly being used in the entertainment and arts industry.
The next time you are watching TV adverts, pay close attention to the corners of the screen as an increasing number of companies are embedding QR codes into TV adverts so that the viewer can take a photo with their smartphone, then be directed to the companies’ website where the products can be further advertised or purchased. Theatre programmes, magazines and catalogues are starting to use QR Codes, by doing this, it allows the advertiser to encode a large amount of information in a small area and so reducing advertising costs and keeping up to date with current trends.
By using this technology the company is engaging with the audience/consumer as they will want to know what the code contains and therefore engage further with the company.
These are the advantages of using QR codes however there are some disadvantages. One is security. I recently visited my mum whilst in hospital and noticed that her hospital ID wristband displayed a QR barcode. I asked the nurse what information it contained. I was informed that the barcode would contain my mum’s personal details, allergies and important medical information. I found it impressive that the hospital was embracing new technology but should the ID band be lost or misplaced, that is a lot of personal information for someone to get their hands on. Another disadvantage is that a QR reader or smartphone with QR software is needed, this alienates any one that does not own a smartphone.
QR codes are a new and rising trend that I believe will become commonplace in advertising and marketing. QR codes are very easy to be generated with many free websites available to create your QR code. I trialled this and created the following QR code for this blog:
The uses of this technology are endless and cross many industries.
What could you use a QR code for?